mix4fix wrote:
How about start with vocational schools/community colleges and offer a free one day admission CAF to qualified students (certain studies) if they attend an "intro to audiophile" seminar at CAF (prior to looking at rooms). We just have to be sure we are finding students that actually desire audio and will be respectful at CAF. You keep doing that to find future audiophiles, and maybe a DIY'r.
That's a really cool idea!
I'm close to NOVA Alexandria campus, and I would be williing to spend a couple hours during a couple different days handing out passes if someone figures out a legitimate way to do it.
I don't think you necessarily need to qualify the free pass with attending a seminar though. That sounds a little mean! Just personally I think when you design processes that you want people to partake in, the whole thing should be completely voluntary. You do want them to know however, that the person that gave them the free pass was a representative of a particular room at the show, and you really don't want them to miss theat room. You might give them another incentive by offering them another free thing when they show up at the DIY room (I would make this thing something of intellectual nature, like a speaker plan, or a schematic, not a doohickey that you have to absorb the cost of when you give it away). When these people finally do show up at the room (to get the other free thing), what you then have is several(hopefully) people who have demonstrated they are capable of making not just one, but two commitments to your (our) particualr venture (by actually showing up at two different places you suggested they should show up to). This is when I would offer them (the third free thing) the free seminar!
I know this sounds like a silly and unecessary complication of an already good idea, but trust me, this is real behavioral theory!